Law Firm Marketing | Putting in the Work

If you haven't learned this already, then you should know, owning and running a law firm is much less about the practice of law than you think. There is so much other stuff that goes into it that takes up your time, and you have to tend to those things if you want to be successful. One of these things is marketing. And it's an important thing.

I've got to be honest with you, I've been slacking off a little bit lately in the marketing arena. See, business is coming in fairly steadily now, and it's so easy to just sit back, relax, and take what you can get. And if that is all you want from your practice that's great. But that's not all I want. I want more.

Because I want more, that means I need to devote more work to marketing my law firm. I need to not only continue to do what I've been doing, which works and works great, but to continue to branch out into other areas that can also generate business. And I need to figure out what those other branches are (because I don't yet have a great grasp on that, either).

I've become a bit obsessed lately with start ups, entrepreneurs, and other people who have generally made their own money, and I keep seeing a recurring theme - they busted their ass for a long time to get to where they are. There was a lot of toil, a lot of hard work, and a lot of long hours throughout their climb to the top. And that's what it takes to succeed in this business too.

One thing I've learned in only a year and half of being open is this - no one is going to give you anything, but there is so much out there for the taking if you just go and get it. Seriously. It's that easy. But where people fall short is they see the kind of work that it's going to take and they just don't have the institution to do what it takes to get where they want. At the end of the day it takes a ten effort to succeed, and most people have trouble getting to a five.

I guess at the end of the day this post is less for you and more for me. I need to put in the work, I'm going to put in the work, and I'm going to crush this next year...