I've already discussed in recent posts starting a law firm blog and optimizing your law firm website. When I was learning this stuff, however, examples were always more helpful than theory (kind of like the practice of law itself). So I've decided to put together a little example, so once you've decided to start a law firm you can actually get clients to call you.
Before I begin with my example, I would point out that this site is a great example of how to get ranked pretty highly on Google. If you will notice, how to start a law firm or some slight variation is embedded in almost all of my blog titles. This immediately helps Google recognize what this site is about. The name of my site also deals with that, as does each and every post.
In fact, I'd almost bet you got here by searching Google for "how to start a law firm" or some variation (there is another way that maybe I'll discuss in my next post). This process is called search engine optimization (SEO).
If you were like me, you are probably asking yourself, what is SEO? All it is is making your site look the best it can so Google knows what your site is about and gets other people to it.
On to the example. There is a guy out there, we'll call him John, who wants to be an Albany accident lawyer. So, the first thing he does is set up a website, including, if he can his three targeted keywords: (1) Albany; (2) accident; and (3) attorney. This will insure that the Google bot will immediately have an idea of what his site is about - it's in the name.
The next thing you'd do, and this is something people often miss, is to make sure your heading details what you want. The heading is the thing that pops up at the very top left hand side of your screen whenever you go to a web page. For example, www.google.com has Google there. For your site, to get clients to your legal website, to maximize your law firm website marketing, you'd want to get at least your three keywords in there.
The next thing you'd want to do is, particularly for your legal blog, is put some posts up that are on topic and use your keywords. The Seattle DUI attorney might have posts on why you need an attorney if you are involved in an DUI in Seattle, or things to look for in a Seattle DUI defense lawyer, or even the first five things you must do if you are pulled over by the cops in Seattle. Do not stuff the keywords - make them a part of the article, but consciously be inserting them as you write. And every once in a while bold the words you want (but not too much - once or twice is plenty) and link your keywords (and variations) back to your main page and then to older posts as you build them up.
For example, I've written about how to create a legal blog here in the past, so I have linked back to those posts, both because Google likes that, and because it makes it easier for readers to find my old posts. The times moving forward when I discuss starting a law firm with no money, drafting a law firm business plan, or naming your law firm, I'll link back to those posts too.
Keeping these factors in mind will greatly help you increase your legal web presence and sign up more clients. Google loves this stuff, and if you want to rank high on Google, you have to play their game. Next, more on getting backlinks to your legal blog or website.
If you have any thoughts, ideas, or comments, I'd love to hear them.
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