Saturday, January 30, 2010

Creative Collages--A Way to Get Deeper into Your Story and Your Life

I'm a huge fan of collage. Making a collage, from bits of magazine photos and words and sketches and pretty much anything that can be glued onto paper, is a way I lift myself out of what I already know into what's possible.

Two readers, Lynn and Carole, were inspired by a previous post on making a collage for your writing project. Collaging your writing goals, dreams, focus, or questions can help clarify and bring in new energy. Lynn and Carole said:

Before we got started, we contemplated and then we talked--about what we'd both like to understand about our characters in our stories, what our purpose for writing the story would be, things like that. Collages tend to take on a life of their own sometimes but it's always great fun and a nice reminder afterward to look at for inspiration.

They gave me permission to share their collages with you.

Here's Lynn's:













And here's Carole's:
















See what variation there is, how free each collage is, how beautifully it speaks of individual creativity. Can you take on the assignment this week? Get together with a writing buddy. Bring some magazines, posterboard, glue or rubber cement, colored pencils, scissors.

Your Weekly Writing Exercise
Once you've created a collage, try the exercise below. It's great fun and oh-so-revealing about your writing project.

It comes from writer Sheila Asato of Monkey Bridge Arts, (her website is www.monkeybridgearts.com), who passed along some wonderful questions she uses to ask about collage.

I've taken Sheila's ideas and developed them specifically for book writers. When you've finished your collage, ask yourself:

1. Is there a pathway in my collage, a beginning point and ending point? If so, how do these relate to the beginning of my story and the possible ending?

2. Squint at the collage and find the place with most contrast, which jumps out at you. Ask yourself how it might reflect the highest moment of tension in your book, or the question that remains unanswered, or the unmet challenge your book speaks of.

3. Look at the types of pictures you chose. What are they, mostly--images of people, places, animals, landscapes, buildings, the ocean, the sky, abstracts? How does this predominant type of image tell you something about your book's main focus, the aspect you feel most comfortable with?

Send your writing collages, your questions, and I'll post the ones I can!

Friday, January 29, 2010

Starting a Law Firm | Where to Get Work

Another week, another installment of how to start a small law firm. In this installment, we are going to answer a reader question about something I'm sure all of you are curious about - where I got my clients when I first opened shop.

Before I get into it I want to point out something that many of you considering starting a law firm probably won't have to deal with - I didn't have any connections in the community. What I mean is, I hadn't ever even practiced law in the State. I didn't know any lawyers, didn't have a lot of friends and family that got into trouble (remember I'm a Seattle DUI defense attorney), and didn't have any business lined up. But I had a plan.

So, without further adieu, here is the reader question:
Can you talk a little bit about the source of your clients/revenues?

I'm considering leaving my Firm to open my own Firm, and I'm curious where you get your work from initially.

From the little research I've done, it appears that court-appointed criminal work and State Bar referrals would comprise most of my clients initially.

If you could lay out something like:

Court-appointed work - [__]%
Family/Friend referrals - [__]%
State Bar referrals - [__]%
[Type] Advertising - [__]%

Will you also show how these numbers have changed through the months?

Have you used any referral programs/lists, etc. that you recommend using/not using? Will you write about what has worked and has not worked in obtaining clients?

Your blogs are great and very helpful, thanks for doing them.

Looks like there are six basic questions. First, where did I get my work from initially? Second, was it mostly court-appointed work and bar referrals? Third, can I break down by percentage where I made my money? Fourth, how have these numbers changed over the past 8 months? Fifth, have I used any referral programs that I recommend using or not using? And finally, what has worked and not worked in getting clients? Here we go!

Starting a Law Firm | Initial Work

When I first started I had a gradiose plan to take over the internet world to get all of my clients. I set up a few blogs, new what I was doing from a marketing standpoint, and was working every day to move farther and farther up the search engine rankings. But I knew it would take time. And I didn't know where I would get my money from. Honestly, I'd just planned on not making any money for about the first two months I was open. I just figured it would take that long before my marketing efforts paid off (remember I had to wait to get my law license here, so I couldn't do any back door marketing before I opened up).

But I lucked out. One of the places I checked in to for office space had just lost a bunch of their associates and was going to need some serious coverage help. They were a criminal defense firm, so I told them I'd be happy to do as much coverage as they needed until I got too busy to do it. To start, about all I was doing was coverage, at $50 an hour. It paid the rent the first 3 months of my practice and even got me a little extra to put in the bank account.

During that time I would also pick up a stray case here and there, almost solely from my internet marketing efforts. When those came up, I worked them. I also made it a point to tell everyone that I met what I was doing and if they had any problems to give me a call. I got a couple of referrals from that.

Don't be afraid to consider coverage work when you start out. It's easy money, it's low stress, it gets you out of your office, and it's a great way to meet other attorneys (whenever I'm in court I always try to meet one attorney I hadn't met before). I know some people that do coverage work full time - that is their business model.

How to Start a Law Firm | Court Appointed and Referrals

I've never had a single bar referral. I didn't sign up for them because I don't think they send you good clients. The only people I know that call the bar association have called a bunch of attorneys, no one wants to work with them, and they refer them to the bar. I'd only consider bar work if you want to do some pro bono type of stuff. I would not consider it a source of income in your business plan.

I am on the court appointed list, and I got on there right when I opened up. As with bar referrals, I don't consider this a serious source of income and didn't in my business plan. It depends on the structure where you practice, but here they have public defense agencies. I only get appointed when there is a conflict. This is good for a couple of cases a month, but it doesn't pay the bills. I do more as a pseudo pro bono project. My plan is to stay on the appointment list no matter how successful my practice becomes financially. Public defenders are great, but I consider people appointed to me lucky because I can give them at least double the time a public defender can. They are just way too overworked.

Starting a Small Law Firm | Breakdown of Work

Here is the breakdown as you asked for it, though I'll add another category (or two).
Court-appointed work - 5%
Family/Friend referrals - 1%
State Bar referrals - 0%
Internet Advertising (Yodle) - 3%
Online Marketing (self-marketing) - 91%
I think you can see form this chart that the easiest way to make money is to get out there and get to work on the internet. If you want some help, check out my online marketing site - lawfirmwebsiteseo.blogspot.com. Most of my money right now comes from traffic ticket work (about 60%) and all I've done for that is position myself in the top 5 results for almost all traffic searches in my area.

Starting a Law Firm | Change in Numbers

The numbers actually haven't changed much for me from the time I started, except that the coverage work has basically gone to zero. If I'm available I'll still do it, but I don't need it to survive. As time goes on I'm getting more and more criminal work (versus traffic) which is a result of my moving up in the search engines for those things.

By the way, if you couldn't tell, you need to figure out how to get yourself positioned in Google where people can find you. And I'm not talking about sponsored links. I'm talking organic - the place you go to find answers to your problems (I know none of you click on the ads at the top or the side of the page).

How to Start a Law Firm | Referral Programs

I actually have used one referral program that has sent me a decent amount of business. It's called ARAG. It's a legal insurance some large employers make available to their employees. Here it's Amazon, Microsoft, and some other companies that have it. It's great because it's free, I just submitted my information, they checked me out and made sure I knew what I was doing, and they listed me as a participating attorney. I haven't used anything else though.

Start a Law Firm | What has Worked and Not Worked?

What a difficult question to answer. Almost everything has worked a little bit. The one thing I'd suggest you do is have a plan for what you are going to do when the phone rings. How are you going to answer it? What are you going to say? When someone tells you they have a problem you can help them with what are you going to do? Set an appointment? Is it free? When you set the appointment, what kind of information are you going to want to give them? How is the meeting going to go? What are you going to do to give them the confidence to hire you? When it comes time to talk about signing up, are you ready to do that comfortably?

And don't just think about this stuff. Write it down. Do it the same way every time. If something doesn't work, tweak it. This is going to become extremely valuable for two reasons. First, it will help you sign up exponentially more clients. You will be in charge of the meeting. You will know where it's going, and potential clients will follow you right down the path to actual client. And second, when you get to hiring associates and staff, you can give them your written protocol for signing up clients. They will know exactly what you want, and they'll do what works.

Okay, that's enough for today. As always, if you have questions, let me know.

Related Posts:
Starting a Law Firm | Marketing

Starting a Law Firm | Challenges of Signing Up Clients

Misuse apostrophe’s


The last of the suns ray’s are fading as the boy’s walk with slow and heavy step’s toward’s their homes’.
‘The day’s are getting longer,’ say’s Ross.
‘Thats because Summers here,’ say’s Rosss brother. He sigh’s and kicks’ a pebble along the paths edge. It rattle’s down a drain and disappear’s from Rosss view. He raise’s hi’s eye’s to the cloud’s and squint’s.
‘Whatre you’re plan’s now schools over?’ he say’s. His’ brother shrug’s hi’s shoulder’s.
‘I dont know,’ he say’s. ‘Maybe work on my grammar.’

Wednesday, January 27, 2010

Base your characters on real people


Penny, thirty-three, beautiful and neighbourly, was trying to hold back tears as she pegged out the washing, which she did every Tuesday and Friday at 6pm.
‘Oh,’ she sobbed quietly to herself, ‘if only there was someone who could comfort me. I am so distraught, although I do a good job of hiding it and you’d have to be very attuned to the subtle details of my daily routine to realise.’
Just then, her husband, whose name isn't really important, came out of the house. Swinging his grotesque muscly arms by his side, he walked stupidly over to Penny.
‘What’s wrong?’ he asked like an idiot. Penny dabbed at her hazel-brown (with flecks of green (although it would only be possible to tell from a distance with a good-quality telescope in the right lighting)) eyes with the hem of a summer dress which, had she been wearing it, would have made her look like an angel as she took the bins out on Thursdays.
‘Oh, nothing,’ she said, her voice like a spring meadow. ‘I just wish there was someone who could look after me better than you do. Someone who really cares for me. Someone with a comprehensive knowledge of optics and a good vantage point.’

Monday, January 25, 2010

How to Survive Writing a Book--The Blessing of Short Assignments

Finding a pathway through your book project can seem impossible at times. You haven't a clue where you're going, and what seemed like a solid outline or storyboard can shift completely, right in the middle of writing.

Despair sets in. Sometimes writer's block. Often overwhelm. How does a book writer survive?

First, we accept that books are organic in nature. They must change as they evolve. The best books always surprise their writers. A teacher once said to me, If the writer isn't surprised, the reader won't be either.

But there's still the factor of overwhelm and how to deal with it. My answer comes from years as a syndicated columnist: short assignments.

The Beauty of Short Assignments
When I was a columnist for the Los Angeles Times syndicate, I produced 600 words each week. Writing became a job in those years, not a romance. I had a firm deadline, I got a paycheck for it, and no excuses were accepted by my boss. I couldn't blow my deadline off even once, or I'd lose my precious slot in the Times lineup. So I did it.

Back then, I wasn't used to short assignments. Six hundred words was really hard to work with. So much to say, so little space on the page.

Over the years, I learned to love the beauty of short assignments. Most times, they reduced any overwhelm. They cancelled out writer's block.

I use short assignments to survive writing books. I break my books into small sections, most often three acts. Since it's impossible to keep THE BOOK as a whole in my head, working on each act individually keeps overwhelm at bay.

Short Assignments Show the Pathway Through
My current novel-in-progress is called Breathing Room. It's the sequel to Qualities of Light, which was published in October. Breathing Room is a much more difficult story. It's much easier to get overwhelmed.

Three point-of-view main characters rotate by chapter. It's very easy for me to lose track of the individual stories, much less weave them together into a coherent whole.

So I broke the story into three acts.

Working with three acts is the perfect short assignment. You focus only on one third of the book, making that act like a complete book in itself, with a beginning, middle, and end, but you create a sudden new beginning again in the final chapter. In other words, act one seems to take us to a nice settled plateau, but it really ends up raising the stakes. That propels the reader into act two. Get it?

It works beautifully in playwriting. I'm finding it works equally well in novels, memoirs, and other genres of books. I'm also using it on a nonfiction book I'm writing about how to write a book. I use a series of key questions, to keep me within my short assignment of each act:

1. Is the storyline for each character tracking well just within this part of the book?
2. Is the triggering event, what starts each person on their individual journey, exciting and dramatic?
3. Does each person go to some new place during act one?
4. What dramatic event ups the stakes at the end of act one, for each person and the group as a whole?
5. What main threads hold the three stories together? How do they intersect via theme, objects that repeat, places that echo in all three stories?

But it's important to give it all you can. Not hoard the best for later.

To Make a Short Assignment Work, Give It All You Got
I was sitting in the library Sunday afternoon, stuck in the final chapter, when I noticed I was holding back. No wonder my character, Mel, was feeling moody and blah on the page. He wouldn't risk anything, and I didn't want to use my "really great" scenes to propel his story into act two.

Then I asked myself, why was I saving these for later in the book? Within this short assignment of act one, or chapter 18 in particular, I needed to give it all I had.

So I took an idea from later in the book, inserted it in the chapter, and let it up the stakes for Mel. From that, three other ideas came forward. They grew into surprising new scenes, right on the spot. The "saved" idea actually fit much more successfully into act one.

When you work in short assignments, don't hoard the best stuff for later. The present is much more important than the future.

Your Weekly Writing Exercise--Two Options
1. Practice short assignments this week. How can you break THE BOOK into manageable bites?

2. Divide your book project into three acts. Use the questions above to analyze whether each act has enough energy. Then, using your storyboard or outline, see what you can rearrange to up the stakes.

Overreact


O! My wailing heart! My quaking soul!
My wailing, quaking heart-soul!
Now the void of empty voidness opens before me
and is empty
like
my
soul.

O blackness! O darkness! O despair!
The sorrow of fifty billion apocalypses
rises like an army of seventy trillion skeletons,
each carrying a dying child
and weeping.
My soul screams – why?
Why? Why? Why? Why?
It howls despairingly like the despairing ghost of a despairing banshee.
Why? Why? Why? Why? Why?
Why did I forget
to charge my phone?

Friday, January 22, 2010

Starting a Law Firm | Expenses

Okay, okay, I get it. You want to see what it costs to open and run a law firm. At least that is what a lot of the search engine traffic is telling me. And I'm okay with that. One of the scariest things about starting a law firm is the unknown of how you are going to pay the bills every month (particularly the first year).

So, today I'm going to let you into what I pay (approximately) a month for my law firm expenses. These numbers will not include some things you need to think about, like CLEs, bar dues, business license fees, etc., which probably add up to another $1000 to $1500 over the course of the year. Ready? Here we go.
1. $200 - advertising on local TV station website. I honestly did this for the backlinks. I signed a 6 month contract that is up soon. I'll be opting out at that time. Make sure you know where your business is coming from so you know if you are getting your moneys worth.

2. $67 - Unique Article Wizard. This is a search engine optimization tool I use. And that's all I'm going to say about that.

3. $33 - the Keyword Academy. Again, an SEO subscription. If you are interested in this stuff you're going to have to check out my SEO blog - www.lawfirmwebsiteseo.blogspot.com.

4. $97 - backlink solutions. Again, more SEO stuff. I'll be canceling this at the end of the month though. I have more effective things going on.

5. $90 - lawfirms.com subscription. These guys give you a profile, let you post articles, and all of the links are good links. I'm paying for this for the SEO, not for the leads (if any) that it generates.

6. $1,000 - yodle.com Google adwords advertising. These guys put ads for my stuff up on Google that appear in the top bars and sidebars of Google search results. I've written about this before, and the response is mediocre at best. We are tweaking some stuff, though, so hopefully this will pick up. I don't spend this every month, either. This is my budget and I fill up to it every month (usually 5-6 hundred).

7. $8.00 - JIS. Court system tool that let's me see up to the minute court information.

8. $216 - parking. Price of doing business in the big city.

9. $763 - rent. Price of having an office. Though this does include use of conference room, break room, internet, phone, and the office is furnished.

10. $65 - practice insurance. Price of doing business.

11. $137 - Lexis subscription. Don't use it enough to probably justify the cost, but when I need it it's nice to know it's there (free is just to slow and not comprehensive enough for my tastes).

12. $35 - Dell payment for office equipment. Should be paid off in about a year.

13. $500 - business credit card. At this rate the card will be paid off in about 3 months. I was just putting a lot of the above expenses on it to build up a little quick credit history for the business.

14. $95 - cell phone. Iphone with data plan. Maybe I'll talk about my Iphone experience next time (it's been a good one).

15. $100 - debt payment. This is for a startup loan given to me by a family member ($5000 was the loan amount). I plan on increasing payments as business increases. Would like to have it paid off by the end of 2010.
And that's about it. So there isn't too much to it. Adding all of that up get's you monthly law firm expenses of $3,456 and some change. So, this is what I need to make each month before I can even think about taking any money home. This month I made that much by January 12. Some months I make it faster than others.

Have any other specific questions about how to start a law firm? Don't make me guess, let me know. Reply in the comments and I'll do my best to answer your questions.

Related Posts:
Starting a Law Firm | Revenue Doubler Review

Starting a Law Firm | Yodle Online Advertising