The day has finally arrived. I am requesting all of the readers' help on something I'm actually already in the process of doing, but would love to have some feedback on. I want you to be completely honest, and try to put your business/potential client hat on for this one. I don't really care what other attorneys in the area will think, and I'm certain they will think it's borderline tacky. Here we go.
As I think you all know, I'm a DUI lawyer. That poses some specific disadvantages when it comes to marketing my law firm. One disadvantage is that every person out there that can afford my services is a potential client, yet they are not a potential client until they actually need my services. Another disadvantage is the market is flooded with people calling themselves DUI attorneys. For the layperson it is often difficult to decide who to pick to represent them.
So, I've decided to differentiate myself from the pack by forming an identity for both myself and my firm. I do, however, want to give credit where credit is due, so I want to thank this Tulsa estate planning lawyer for contacting me with some suggestions for my own practice and this Tulsa DUI lawyer for providing me with the idea (which I borrowed from him - he doesn't need it where I am anyway). The links I've just provided are extremely valuable, so I hope they like them!
The Tulsa DUI lawyer I'm referring to markets himself as "The Tulsa DUI Guy." Now, I know what you're thinking, a little cheesy, right? But it is exactly the kind of thing I am looking for for my practice and the precise thing you should be looking for for yours. And here's why.
First, it is easy to remember. It rhymes for goodness sake. That means when people see or hear of it it will stick in the brains and they can recall it if they ever need a DUI lawyer. Also, when someone asks for a reference, yours is readily available ("call the Tulsa DUI guy, I've heard he's really good).
Second, it separates you from everyone else. In today's day and age, everyone has the ability to market and brand themselves in any way they want - that's the magic of the internet. But with this people will instantly know who you are and what you do, and done the right way it can put you out in front of people's minds without them even realizing it.
Third, and finally, it allows you to build a cohesive brand across all avenues of advertising. When you have advertising materials, a catch phrase like this eliminates the need for explanation. People immediately know who you are and what you do. And whether they see it on the internet or a billboard, the dots can immediately be connected.
So I've decided to call myself The (my location) DUI Guy. I think it will do a great job of accomplishing the three things I just discussed. What do you think?
And, by the way, if you want to comment that you already know where I am and who I am so I should just spit it out, I'm not worried about you finding out who I am. I want this blog to continue to be an avenue for attorneys to talk about the business side of law without having to worry about what other people are thinking (i.e. potential clients). It's kind of like for me, I know when people are selling to me, but the process is a lot more enjoyable if they don't walk me through their rationale for everything they do. If we all need one thing in our practice, it's a better understanding of how to create and run a successful business.
So, please comment and let me know what you think. And, like I told my wife - who isn't completely sold on the idea yet :) - I'm always open to suggestions.
Looking forward to hearing from you!
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