Starting a Law Firm | Creating Backlinks

I'm glad someone asked me a question today, since I wasn't sure what I was going to talk about. The question, if you look at the last post (I think) is about how to create a link to another's site and how to include the keyword that you want to create. It's really easy, and with practice you get really good at it. It's also something you're going to want to know how to do if you are starting a law firm. So, here we go.

So, you've done it, you've asked around and found a friend who wants to exchange links with you. But how do you do it? It's easy with a little thing I like to call html. And, hopefully this is easy to understand for you attorneys out there. Don't try to understand why this works, just know that this is the way to do it. Kind of like legal fictions. If you waste a bunch of time thinking about how it works, you're going to miss the point - it works.

If you use something like blogger or wordpress to make your site or your blog, creating a link is easy. You can simply highlight the words that you want to link to, such as "Seattle DUI attorney" and then click on the link icon above (it looks a little bit like a paperclip). It will ask you to put the address in, and voila, you have created a link to your buddy's site with their keyword.

If you work in html (the language of webpages) then it's only slightly more difficult. Then you will actually have to write some html. But, like I said, it's easy. Here we go. All you have to do is choose the keyword that you want to be a link and put this language around it: <a href="http://yourbuddyssite">keyword</a>. It's that simple. When you publish your post, your link will look like this - Seattle DUI attorney.

One of the cool things you can do when you are making links, since we are talking about html, is create nofollow links. Nofollow links allow you to link to something without giving the google juice. This is done by simply adding a little code to the html. All you do is this: <a href="http://linkingsite/" rel="nofollow">keyword</a>. That extra language will make google pass over the link like it doesn't exist, but if people click on it it will take people to the link.

Okay, that's probably enough for now. If you have questions, let me know. And check out my site on law firm website SEO. I'm putting up a new post about on-site optimization that I think is really important.