Starting a Law Firm | Helping Each Other Out

I can't believe I didn't think of this before, but now that I have, I might as well bring it up. Last night I got an email from a guy in Chicago that had recently started a law firm. He'd been reading this blog and wrote me to let me know he thought the information was good. Then he did something I've been waiting for people to do for a long time - he asked me if I'd be willing to do a link exchange with him. He admitted that his site was new and not very strong, but offered nonetheless.

This is exactly the type of go get em attitude you need to be successful in today's competitive legal market place. In fact, I do the same thing all the time (my goal is to ask for three a day, but I rarely meet that goal). The reason is simple - it's cheap, it's easy, and it is just about the most effective means law firm internet marketing there is.

I wrote him back immediately and told him I'd love to do a link exchange with him. I told him the keywords I'd like to have (Seattle DUI attorney) and told him where to point the link and then asked him where I should point his. He put my link up quickly and then got back to me. This is where he made a minor mistake that I wanted to point out to everyone.

When he gave me his link it was something like "Chicago lawyers." Although this isn't a terrible link to have to your site if you can get it, when you are dictating the keywords you need to be much more specific about what you want. For example, if he were a divorce lawyer, he should ask for Chicago divorce lawyer. If he were a criminal attorney, he should ask for Chicago criminal attorney. Think about what your potential clients will by typing in to search for you and that is what you want your keywords to be. Most people search specifically.

To conclude, if anyone else is interested in exchanging links, let me know. I have several blogs that I can put your information on and will gladly do so in exchange for a link from you. We can all help each other out and you can start exponentially increasing your exposure to potential clients.