I kind of went quiet there the last couple of weeks for several reasons. First, I was doing a lot of work on internet marketing for my law firm. The key to getting clients is to let them know you are out there. The key to letting them know you are out there is putting yourself in places where they can find you. And putting yourself in places where they can find you, unless you have a ton of money at your disposal, take a lot of elbow grease. I promise to talk more about that here later, and in much more depth at my law firm website marketing blog, which you can find by clicking the link.
Second, I finally got my bar results back. And, although I'm sure those of you that knew this date was approaching were nervous because I didn't write for so long, I passed. Once I passed, that opened up the floodgates of things to do to start my law firm and get up and running (which, I am pleased to admit, I am open today - though no one is ringing my phone yet!). These things are all of the things that you know about, and things I'm going to write about, including:
Business licenses for your law firm
Legal research providers
Malpractice insurance
Office space
Phone and fax
Intake procedures
Law firm marketing
Law firm management (creating processes to reduce work and provide a consistent experience for all clients)
Law Firm Website construction/optimization
Fee agreements
Welcome letter
Pre-meeting letter
Information related to practice areas
Google maps listing/business directories (for free)
Accepting credit cards
Google applications for email and calendar management (I'm a Google junkie if you couldn't tell)
Facebook for your firm
Business cards
Bank accounts
As you can see, I've been very busy in the last few weeks opening my criminal defense firm, with most of the time spent on web site development and content development. As I write about each of the above listed things I'll link to that post so you if you ever want to come back here and go down the list you can (and I plan on writing about one of these topics every day until they are done).
At this exact moment I am debating whether or not to let you know who I am. It isn't so much that I care if you all know who I am - I think this information probably carries more weight if it is coming from someone you know - but I wouldn't necessarily want a client googleing me and stumbling upon this sight, if for no other reason than a lot of what I'll be talking about moving forward will be my successes and failures from a business generation standpoint.
Although we all know whenever we enter into a situation to buy services we are going to be sold on some level, I think it makes it a lot harder if people think you have actually taken time and prepared to sell them on your services, even if you are in the business to make sure they get help (which I am). I think I've just convinced myself to keep my identity quiet for a little while longer. Although when my website is done, I'll show it to you on my legal marketing blog.
I think this is probably enough for now. Just remember that once you get started is when all the work actually begins. So get out there, plug away, and good luck starting your own law firm.
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