Embracing the Scary Project--Why Bravery on Demand Can Help Your Writing

Simone de Beauvoir once wrote, "Every time I start on a new book, I am a beginner again. I doubt myself, I grow discouraged, all the work accomplished in the past is as though it never was, my first drafts are so shapeless that it seems impossible to go on with the attempt at all, right up until the moment . . .when it has become impossible not to finish it."

This comes from her1965  book Force of Circumstance, which is one of many published works during her long literary career. New book writers might read this in astonishment. How come such a prolific and experienced writer had such beginner's emotions?


Does it never get easier? Do we ever feel like we know what we're doing?

We're at the end of the annual extravaganza of National Novel Writers' Month.  The whole point of nanowrimo is to allow writers a window to try something they wouldn't ordinarily attempt.  Sheer volume of words each day keep the perfectionism at bay.  The point is to explore new ideas, without worrying about knowing what we're doing.

I love nanowrimo for this absolute freedom.  But once it ends, what's going to keep you exploring?  Keep you on the edge of learning?

This need for bravery in our art is not limited to writers, of course.  I once asked a professional speaker about this. I wanted to know if he ever got stage fright, felt that beginner's nervousness. This man has delivered hundreds of talks to audiences of thousands. He said he always feels jittery before he goes on stage. Every time. He has come to expect tense shoulders, butterfly stomach.  He likes the opportunity to be brave on demand.

I asked why he still gave speeches if he didn't feel he'd conquered fear in his art. "I'm glad for the fear," he told me. "It keeps me from falling asleep creatively."  If he starts taking his creative expertise for granted, he loses any freshness and edge--the elements that makes his performances memorable.

Nanowrimo works because it promotes beginner's mind and heart.  It is all about embracing new things in our writing.

So this week, as my daily nano word count wraps up, I thought about what next step in my writing life would require bravery.  I thought about a new software program I've been stalled out on but longing to try. Learning new software demands time and brain power, two things I haven't had much of this fall.  But I took a step:  I called a writing buddy who loves this software and she talked me through first baby steps to try it.

Not only did I feel instant glee at my own bravery--the simple act of trying something new--but as I practiced the new software, new ideas came through for my book.

So many writers, even published writers, hold themselves back.  They stick with what they know, be it a favorite template for stories, a certain plot idea, or even similar characters, because it is safer.  They don't want to be a beginner again.  It could be quite humiliating!  Especially if The Book has become a huge haunting presence, with so much still unknown--like how to finally finish it!

One reason Nanowrimo works for so many writers is that it is all about courage and not knowing.  For an entire month, hundreds of thousands of us have been daily explorers.  It's intense, scary, and a great way to avoid writer's block and ongoing discouragement about a writing project.

What's a scary project you might embrace this week?  Or, if not embrace, just consider?  I will be neck-deep in learning my new software program, Scrivener.  It promises to let me see my book draft in a completely new way via its electronic storyboarding system, and already I'm both excited and cranky about the bravery it is demanding of me. 

Your Weekly Writing Exercise
1.  List three scary and exciting new things you could try that would take you new places in your writing.

2.  Pick one.  Take a small first step toward trying it.

3.  Post your results here!

PS  If your exploration into bravery includes getting an overview of your memoir, novel, or nonfiction book-in-progress--and trying storyboarding yourself--join me for my popular two-day workshop "How to Plan, Write, and Develop a Book."  Offered this month in two locations:  The Loft Literary Center in Minneapolis, December 2-3, or Southern New Hampshire University in Manchester, December 10-11.  I'd love to see you there!

New House - Our Bedroom

As with the living room, Miss Jessica enjoys the sun streaming into the master bedroom. Most days after work we find her in our bedroom upstairs. In fact I don't think there has been one day she has been downstairs when we've arrived home.




How fortuitous that these lovely ropes were already holding the curtains back when we moved in. They're just my style.


One of the things I liked about this place before we bought it (OK, the main thing) was the triple width wardrobe in our bedroom.


We're going to get fancy built-in wardrobe people to come around and quote for us as there's a lot of space in there and I think we can get rid of our drawers and just have a spacious hotel-like bedroom with a bed and a wardrobe.


My makeup area. The larger of the two mirrors I found on the side of the road. I love it.



The ensuite off our bedroom. This is one end.


And this is the other.

Starting a Law Firm | Thanksgiving Edition

It is officially Thanksgiving, at least in Seattle. At 12:16 a.m., we've officially entered the day of thanks. Some would say this day of thanks is a slap in the face to the indigenous people of the United States. I get that. But for me, it's a day to eat great food, mingle with my family, and, this year at least, watch some decent football.

But it also means something else. It means I don't have any court tomorrow, or Friday for that matter. It also means that right now I am waiting for my pumpkin pie to finish cooking - that's what Thanksgiving is all about right - late night cooking? And it also means that I have the time to write a ridiculously long starting a law firm post. I'm going to try to answer the questions I could find, review a book, and talk about what's going on in my firm. If you're interested in reading a ridiculously long post, you're in luck!

Mark Cuban's Book Review | How to Win

I bought this book two days ago on amazon.com. It cost me 2.99. Did I learn anything from it? No. Would I buy it again? In a second. It's the type of book I love to read from a successful businessman - it gives at least a partial glimpse into not only what it took to come up with a successful idea but what it took to turn a successful idea into a successful business. Here's a spoiler alert - it takes a ton of freaking work.

If you like to read go out and buy this book. If you don't like to read, go out and buy this book. And then read it. It's a crash course on success. It reads like this:

1. Get an idea in your head;

2. Pursue said idea with passion;

3. Work your ass off;

4. When you think you've outworked everyone, work some more;

5. Rinse and repeat.

What you'll learn from Mark Cuban is what you'll learn if you read any successful person's manifesto on success - work hard, then work harder than anyone else and you'll succeed. Don't do that and you can be mediocre. You can skate by and be comfortable. But if you want to be great, you've got to go for it every day.

Bottom line, read the book. Okay, now on to other stuff.

What Am I Up To Re Starting My Law Firm?

No one ever really asks me this, so I thought I'd ask myself. I've got a couple of things in the works right now. Here's what's going on.

First things first, I'm looking to expand a little bit. I love being a lawyer. It's great. But one person can only do so much work. Two people can do at least twice as much work. Three people three times - you get the idea. In the past couple weeks I've formed an of counsel relationship with a colleague to take care of some of the cases that I know he's good in. And I'm looking for someone to help me out with my DUI case load. Know anyone that can help? Lemme know.

Second, I'm putting together a video for my website. This isn't going to be one of those boring "if you've reached this site you've been charged with a crime. Our law firm is super boring and looks like all the rest but you should hire us" type of stuff. Hopefully it will have some production value. Hopefully it will be interesting. I've got some video people working on it and we are planning on shooting next week.

Third, and finally, I'm tweaking the website again. The current design is okay, but it's just not right. And if it's just not right, then it's wrong. I've got a new designer helping me out and I think the new look is going to be amazing. It's pretty much finalized, so it should be rolling out soon. I think it does a much better job of promoting our message than what I've got now. Hopefully potential clients feel the same way!

Revenue Goals and Projections

This is a two-fer question. The first question I got was related to this year income projections - what was I projecting. The person was asking because they were curious and because they wanted to put it into context with what I was asking for for my search engine consulting business. The second question was where I got my goal number for 2012.

For 2011, I think I'm going to be somewhere above $200K and somewhere below $250K in gross revenue. That's the best I can give you right now. I do a terrible job of keeping track of exactly what's coming in month to month. I just did my quarterly taxes and I was close to $20K a month, which puts me in the realm of where I just said.

To put that into the context of my search engine business, what I'd be paying right now would be about $1,000 a month. But, now that the question's been asked, I think that's about to go up. The reason for that is several fold. First, I'm not even close to maximizing the potential clients I'm getting to my website (that's why I'm putting on a video and revamping my website). And even with my lack of success I'm still doing better than most. Second, that number just doesn't reflect the value I'm providing. $1K per month to make $20K? Someone's getting the short end of that stick and it's me. Third, and finally, you all had the chance to get in on this early and you balked. This is an exclusive offer - when you sign up you automatically freeze out the competition. That means this service is extremely valuable.

Okay, now onto my 2012 numbers. I just looked up what I think I said, and I think I said $350K. Someone wanted to know where I got that number from, so I'm going to tell you. Last year I thought $100K was unreachable, so I made it a goal. This year I thought $250K was unreachable, so I made it a goal. For 2012, $350K seems like a lot - it make me uncomfortable - that means it's a good sign I should go for it.

Wrapping it Up

The pie is done. I'm finally tired. I've probably bored you. Happy Thanksgiving. As always, if you have questions or comments, let me know.

Saying thanks . . .

Just wanted to say thanks for writing books that share your passion with the world.  Seems appropriate on this Thanksgiving week to post this wonderful article by Derek Sivers.

Happy Thanksgiving!

New House - The Living Room

First up in my mini house-tour is the living room. Our main living area is open plan living/dining/kitchen, in the classic L shape.

Jessica loves how the sun coats her fur through the French doors.


As tempting as it is to update the whole house straight away (after all we plan to be here for quite some time), it's a more exciting prospect to pay the mortgage off quicker whilst making do, and doing things over time and within our everyday budget. That actually thrills me more.


Creativity will be called in, and the style will evolve. Things that I would have considered non-negotiable when we moved here (less than a month ago), I now can live without.

It helps to have a father-in-law who lives just down the road and is very handy and has kept every piece of timber or curtain rail he has ever come across. We even have a rimu bannister coming from one of his friends.


We have joined the 21st century with wireless internet. I made the tablecloth from a $10 curtain remnant.


I feel so content and at peace that we own our own home. It is such a fantastic feeling and I am so grateful.


The gorgeous handmade bookshelf from my Dad a few years ago. Both my father and father-in-law are retired engineers. We are doubly blessed.

Valarie

It was my Nana’s birthday yesterday. She would have been 88. Nana died a year and a half ago and I miss her so much. I can still hear her voice and it’s horrible that I can’t pick up the phone and call her. You just think people will always be around, but they won’t.

Thinking back, there were many ways Nana was a chic mentor to me, although I might not have realised it at the time.

She was a tiny thing, less than five feet tall in her later years. Nana was always a ‘normal’ weight, but in the last 5-10 years she became concerned with her weight and eked her Christmas and birthday chocolates out so she didn’t get fat. 'I’m getting a little pot you know’ she would say to me as she patted her flat stomach.

For breakfast Nana would often have a piece of toast, and a coffee with cream. I remember her lunches would be a slice of ham and some fresh salad vegetables on a small oval plate.

She lived near to town in her tidy and stylish flat, and mostly walked to buy a few groceries or to meet my Mum and Aunty for lunch. She kept her home immaculate and maintained her clutter-free status by asking for ‘consumable’ gifts if we gave her anything. Her home style was very classic and elegant, and I now proudly have her sofas in our living room.

I also have her Belle Fiore dinner-set which she started collecting as a young woman, adding on pieces as the years went by. It wasn’t cheap, and she used to buy it from a beautiful shop in town which was a jeweller but also sold fine china. I have always loved this dinner-set. It is English but looks Italian (hence the name which means ‘beautiful flowers’). She didn’t keep it for best either - it was her only set, so she used it every day.

Even though she was 86 when she died and a great-grandmother, she always seemed youthful. When I was in my late teens or early 20s I remembered buying a pair of shoes and finding out she had the same ones. How often would that happen to a young girl? I probably had mature taste for my age, or maybe we both liked the classics.

I borrowed some of her tops and skirts then too. I remember she would offer for us to have a wear or two of one of her new skirts before I shortened them for her. Since there was over half a foot difference in our height, a nice mid-calf length on her would be knee length on me. This was the late 80s/early 90s when mid-calf was THE length.

The elegant scent that always surrounded Nana my sister christened ‘Eau de Val’. Her home smelt lovely and so did she. She favoured spicy florals, and after she had gone and we were sharing out her tops and scarves, her fragrance lingered.

Nana’s hair was mostly in a silky silver bob which she would comb back and then pat up at the back and towards the crown of her head. If she came somewhere with us she would always dash into her light and airy bedroom to powder her nose and put some lipstick and perfume on. And she would always self-tan her legs in the summer so they would look nice with skirts and cropped pants.

Nana remained youthful I think by not really acknowledging her age. She always dressed appropriately and not too young, but she didn’t really identify with her peers. She just always seemed younger than the other women her age who had their hair set and wore floral frocks with a cardigan and comfortable shoes.

She would often pick up groceries for her elderly neighbours and run errands for them. When the local post office closed down she wasn’t concerned for herself, but said ‘what about the old folk, what will they do?’ We found this so cute that she didn’t think of herself as one of the old folk even though she was well into retirement age.

She was a registered nurse and until she was about 70 worked part-time at a rest home. Because she was often older than the residents, visitors would often confuse her for one of them rather than a staff member.

If you called around to Nana’s after work on a Friday, you were offered a brandy and dry ginger-ale. I could only have the one if I was driving home as she did a good pour. When I was first going out with my beloved, we went to a house party where everyone took what they were drinking. He had some beers in a cooler bag. I felt like a brandy so I took my bottle along, with a bottle of dry ginger-ale. The hostess, quite a hard-case beer-drinking girl herself screeched ‘Brandy! That’s an old lady’s drink!’ To me it was a normal tipple choice.

Nana was just plain good fun. There aren’t many grandmothers you would look forward to going and staying the night with, or call around for an after-work drink as a young adult. One day it was my sister and I and she, with a brandy each flipping through Hello magazines. ‘Bloody Rome!’ she exclaimed, as we pored over beautiful photos of the Italian city.

Happy Birthday dear Nana. We miss you.

PS. I chose this image of a Daphne flower, as Nana would often have a sprig of Daphne in a dainty vase on her dining table in the winter, casting its divine perfume. Now that we have our own house, the first thing I am going to plant is a Daphne bush.

Starting a Law Firm | Marketing a Law Firm

I know I've talked about marketing a law firm many many times, but I just think it's something you can't talk about enough. I met with a guy yesterday who's just opened his practice up here in Seattle, and as I was talking with him I heard over and over what I'm sure many of you are saying when you have conversations with yourself.

Me: What are you doing for marketing?

Him: Not much. I've finally got a couple of paying cases so I'm just trying to work those up.

Me: (Sigh) You've got to come up with a plan to start getting clients. (I tell him what I do).

Him: Yeah, but I hate doing that stuff. It's not fun.

Me: I know it's not fun. But you know what is fun? Having clients to help is fun. Counting money is fun. You don't get to have fun without doing stuff that isn't fun.

Him: I guess...

I'm sorry if this isn't all roses and lollipops for you, but nothing ever is. You've got to be good at something, right? Some sport, some craft, something. Did you just start off good at it? No. And if you say you did you're lying to yourself - ask someone that saw you when you first started out and I bet they'll tell you you sucked.

One thing I'm good at is sports. I'd say I'm pretty good at basketball and okay at golf. But you know what? When I first started out I sucked at both. I had to practice for hundreds of hours at both before I was even mildly good. Think of this marketing work as your practice for being good at starting a law firm.

That's all I've got today for the come to Jesus hard knocks motivational speech. Now let's talk about marketing from a practical perspective.

Before You Start Your Law Firm Draft a Marketing Plan

If you don't do one other thing before you start your law firm draft a marketing plan. You can do it in an hour easily. Here's what you do:

1. Make a list of all the qualities your ideal client has;

2. Think of all the places that person hangs out;

3. Think of all the people that person talks to when they have the problem you can help them with;

4. Make a plan to create a presence in those places your ideal clients go and to create a relationship with the people they talk to;

5. Create a website - and make it not only functional but visually appealing;

6. Start letting people know what you do.

Easy, right? Fun? Not all of it, particularly if you're the "I want to practice law" type of personality. At some point in the day you're going to have to take off your lawyer hat and put on your business hat. It's just a fact.

Some New Marketing Things I'm Doing

Since we're talking about marketing I thought I'd tell you about some stuff that I'm doing to execute my marketing plan.

First, I'm adding an intro video to my website. No, it's not going to be your old stuffy traditional video (think something like this - without the long intro that makes you want to click away before you even hear what the guy has to say). I'm thinking something that's more along the lines of something like this (though obviously made for what I do - and this video is a breakdown of the video I'm talking about - watch the whole thing, you'll learn something, guaranteed). Do you see the difference in the way the videos make you feel? In this business, no matter what type of law you practice, the key to success is showing people not only that you're good at what you do but why they should choose you (and pay you more) than the hundred other attorneys out there doing the same thing.

Second, I'm revamping the website. The look is okay, and it's been working, but it isn't exactly what I want. I think it can be better. So I'm going to make it better. It isn't so much about changing the content (though some of that will be changed) but changing the feeling of the site. Right now it just feels a little too passive. I want people to feel like when they hire us they are getting a champion for their cause.

Third, and finally, I'm doing more to reach out to people physically. I'm sure I've talked about my bar owners plan on here several times, so hopefully you remember what that is. But I'm going to actually pursue that with the vigor that I have my online efforts.

The End of the Year is Near

It's already November. That means several things. First, the holidays are coming up, which is always fun. Second, and most importantly, it's time to start wrapping this business year up and start thinking about next year. It goal making time! I've been making some notes for possible goals for me next year, and you should be doing some of the same. Here are mine (these are both personal and professional - in my mind they are one and the same).

1. $350,000 gross revenue;

2. Get a new car;

3. Pay down current car by at least $10,000;

4. 5 clients in SEO work;

5. 4 trials;

6. Baby;

7. Hire an associate.

These goals are not finalized yet, but should give you an idea of what I'm thinking about. In all honesty, I think the goals aren't ambitious enough. But we'll see what the final ones look like.

Questions, comments? I'd love to hear them.