Saturday, January 30, 2010

Creative Collages--A Way to Get Deeper into Your Story and Your Life

I'm a huge fan of collage. Making a collage, from bits of magazine photos and words and sketches and pretty much anything that can be glued onto paper, is a way I lift myself out of what I already know into what's possible.

Two readers, Lynn and Carole, were inspired by a previous post on making a collage for your writing project. Collaging your writing goals, dreams, focus, or questions can help clarify and bring in new energy. Lynn and Carole said:

Before we got started, we contemplated and then we talked--about what we'd both like to understand about our characters in our stories, what our purpose for writing the story would be, things like that. Collages tend to take on a life of their own sometimes but it's always great fun and a nice reminder afterward to look at for inspiration.

They gave me permission to share their collages with you.

Here's Lynn's:













And here's Carole's:
















See what variation there is, how free each collage is, how beautifully it speaks of individual creativity. Can you take on the assignment this week? Get together with a writing buddy. Bring some magazines, posterboard, glue or rubber cement, colored pencils, scissors.

Your Weekly Writing Exercise
Once you've created a collage, try the exercise below. It's great fun and oh-so-revealing about your writing project.

It comes from writer Sheila Asato of Monkey Bridge Arts, (her website is www.monkeybridgearts.com), who passed along some wonderful questions she uses to ask about collage.

I've taken Sheila's ideas and developed them specifically for book writers. When you've finished your collage, ask yourself:

1. Is there a pathway in my collage, a beginning point and ending point? If so, how do these relate to the beginning of my story and the possible ending?

2. Squint at the collage and find the place with most contrast, which jumps out at you. Ask yourself how it might reflect the highest moment of tension in your book, or the question that remains unanswered, or the unmet challenge your book speaks of.

3. Look at the types of pictures you chose. What are they, mostly--images of people, places, animals, landscapes, buildings, the ocean, the sky, abstracts? How does this predominant type of image tell you something about your book's main focus, the aspect you feel most comfortable with?

Send your writing collages, your questions, and I'll post the ones I can!

Friday, January 29, 2010

Starting a Law Firm | Where to Get Work

Another week, another installment of how to start a small law firm. In this installment, we are going to answer a reader question about something I'm sure all of you are curious about - where I got my clients when I first opened shop.

Before I get into it I want to point out something that many of you considering starting a law firm probably won't have to deal with - I didn't have any connections in the community. What I mean is, I hadn't ever even practiced law in the State. I didn't know any lawyers, didn't have a lot of friends and family that got into trouble (remember I'm a Seattle DUI defense attorney), and didn't have any business lined up. But I had a plan.

So, without further adieu, here is the reader question:
Can you talk a little bit about the source of your clients/revenues?

I'm considering leaving my Firm to open my own Firm, and I'm curious where you get your work from initially.

From the little research I've done, it appears that court-appointed criminal work and State Bar referrals would comprise most of my clients initially.

If you could lay out something like:

Court-appointed work - [__]%
Family/Friend referrals - [__]%
State Bar referrals - [__]%
[Type] Advertising - [__]%

Will you also show how these numbers have changed through the months?

Have you used any referral programs/lists, etc. that you recommend using/not using? Will you write about what has worked and has not worked in obtaining clients?

Your blogs are great and very helpful, thanks for doing them.

Looks like there are six basic questions. First, where did I get my work from initially? Second, was it mostly court-appointed work and bar referrals? Third, can I break down by percentage where I made my money? Fourth, how have these numbers changed over the past 8 months? Fifth, have I used any referral programs that I recommend using or not using? And finally, what has worked and not worked in getting clients? Here we go!

Starting a Law Firm | Initial Work

When I first started I had a gradiose plan to take over the internet world to get all of my clients. I set up a few blogs, new what I was doing from a marketing standpoint, and was working every day to move farther and farther up the search engine rankings. But I knew it would take time. And I didn't know where I would get my money from. Honestly, I'd just planned on not making any money for about the first two months I was open. I just figured it would take that long before my marketing efforts paid off (remember I had to wait to get my law license here, so I couldn't do any back door marketing before I opened up).

But I lucked out. One of the places I checked in to for office space had just lost a bunch of their associates and was going to need some serious coverage help. They were a criminal defense firm, so I told them I'd be happy to do as much coverage as they needed until I got too busy to do it. To start, about all I was doing was coverage, at $50 an hour. It paid the rent the first 3 months of my practice and even got me a little extra to put in the bank account.

During that time I would also pick up a stray case here and there, almost solely from my internet marketing efforts. When those came up, I worked them. I also made it a point to tell everyone that I met what I was doing and if they had any problems to give me a call. I got a couple of referrals from that.

Don't be afraid to consider coverage work when you start out. It's easy money, it's low stress, it gets you out of your office, and it's a great way to meet other attorneys (whenever I'm in court I always try to meet one attorney I hadn't met before). I know some people that do coverage work full time - that is their business model.

How to Start a Law Firm | Court Appointed and Referrals

I've never had a single bar referral. I didn't sign up for them because I don't think they send you good clients. The only people I know that call the bar association have called a bunch of attorneys, no one wants to work with them, and they refer them to the bar. I'd only consider bar work if you want to do some pro bono type of stuff. I would not consider it a source of income in your business plan.

I am on the court appointed list, and I got on there right when I opened up. As with bar referrals, I don't consider this a serious source of income and didn't in my business plan. It depends on the structure where you practice, but here they have public defense agencies. I only get appointed when there is a conflict. This is good for a couple of cases a month, but it doesn't pay the bills. I do more as a pseudo pro bono project. My plan is to stay on the appointment list no matter how successful my practice becomes financially. Public defenders are great, but I consider people appointed to me lucky because I can give them at least double the time a public defender can. They are just way too overworked.

Starting a Small Law Firm | Breakdown of Work

Here is the breakdown as you asked for it, though I'll add another category (or two).
Court-appointed work - 5%
Family/Friend referrals - 1%
State Bar referrals - 0%
Internet Advertising (Yodle) - 3%
Online Marketing (self-marketing) - 91%
I think you can see form this chart that the easiest way to make money is to get out there and get to work on the internet. If you want some help, check out my online marketing site - lawfirmwebsiteseo.blogspot.com. Most of my money right now comes from traffic ticket work (about 60%) and all I've done for that is position myself in the top 5 results for almost all traffic searches in my area.

Starting a Law Firm | Change in Numbers

The numbers actually haven't changed much for me from the time I started, except that the coverage work has basically gone to zero. If I'm available I'll still do it, but I don't need it to survive. As time goes on I'm getting more and more criminal work (versus traffic) which is a result of my moving up in the search engines for those things.

By the way, if you couldn't tell, you need to figure out how to get yourself positioned in Google where people can find you. And I'm not talking about sponsored links. I'm talking organic - the place you go to find answers to your problems (I know none of you click on the ads at the top or the side of the page).

How to Start a Law Firm | Referral Programs

I actually have used one referral program that has sent me a decent amount of business. It's called ARAG. It's a legal insurance some large employers make available to their employees. Here it's Amazon, Microsoft, and some other companies that have it. It's great because it's free, I just submitted my information, they checked me out and made sure I knew what I was doing, and they listed me as a participating attorney. I haven't used anything else though.

Start a Law Firm | What has Worked and Not Worked?

What a difficult question to answer. Almost everything has worked a little bit. The one thing I'd suggest you do is have a plan for what you are going to do when the phone rings. How are you going to answer it? What are you going to say? When someone tells you they have a problem you can help them with what are you going to do? Set an appointment? Is it free? When you set the appointment, what kind of information are you going to want to give them? How is the meeting going to go? What are you going to do to give them the confidence to hire you? When it comes time to talk about signing up, are you ready to do that comfortably?

And don't just think about this stuff. Write it down. Do it the same way every time. If something doesn't work, tweak it. This is going to become extremely valuable for two reasons. First, it will help you sign up exponentially more clients. You will be in charge of the meeting. You will know where it's going, and potential clients will follow you right down the path to actual client. And second, when you get to hiring associates and staff, you can give them your written protocol for signing up clients. They will know exactly what you want, and they'll do what works.

Okay, that's enough for today. As always, if you have questions, let me know.

Related Posts:
Starting a Law Firm | Marketing

Starting a Law Firm | Challenges of Signing Up Clients

Misuse apostrophe’s


The last of the suns ray’s are fading as the boy’s walk with slow and heavy step’s toward’s their homes’.
‘The day’s are getting longer,’ say’s Ross.
‘Thats because Summers here,’ say’s Rosss brother. He sigh’s and kicks’ a pebble along the paths edge. It rattle’s down a drain and disappear’s from Rosss view. He raise’s hi’s eye’s to the cloud’s and squint’s.
‘Whatre you’re plan’s now schools over?’ he say’s. His’ brother shrug’s hi’s shoulder’s.
‘I dont know,’ he say’s. ‘Maybe work on my grammar.’

Wednesday, January 27, 2010

Base your characters on real people


Penny, thirty-three, beautiful and neighbourly, was trying to hold back tears as she pegged out the washing, which she did every Tuesday and Friday at 6pm.
‘Oh,’ she sobbed quietly to herself, ‘if only there was someone who could comfort me. I am so distraught, although I do a good job of hiding it and you’d have to be very attuned to the subtle details of my daily routine to realise.’
Just then, her husband, whose name isn't really important, came out of the house. Swinging his grotesque muscly arms by his side, he walked stupidly over to Penny.
‘What’s wrong?’ he asked like an idiot. Penny dabbed at her hazel-brown (with flecks of green (although it would only be possible to tell from a distance with a good-quality telescope in the right lighting)) eyes with the hem of a summer dress which, had she been wearing it, would have made her look like an angel as she took the bins out on Thursdays.
‘Oh, nothing,’ she said, her voice like a spring meadow. ‘I just wish there was someone who could look after me better than you do. Someone who really cares for me. Someone with a comprehensive knowledge of optics and a good vantage point.’

Monday, January 25, 2010

How to Survive Writing a Book--The Blessing of Short Assignments

Finding a pathway through your book project can seem impossible at times. You haven't a clue where you're going, and what seemed like a solid outline or storyboard can shift completely, right in the middle of writing.

Despair sets in. Sometimes writer's block. Often overwhelm. How does a book writer survive?

First, we accept that books are organic in nature. They must change as they evolve. The best books always surprise their writers. A teacher once said to me, If the writer isn't surprised, the reader won't be either.

But there's still the factor of overwhelm and how to deal with it. My answer comes from years as a syndicated columnist: short assignments.

The Beauty of Short Assignments
When I was a columnist for the Los Angeles Times syndicate, I produced 600 words each week. Writing became a job in those years, not a romance. I had a firm deadline, I got a paycheck for it, and no excuses were accepted by my boss. I couldn't blow my deadline off even once, or I'd lose my precious slot in the Times lineup. So I did it.

Back then, I wasn't used to short assignments. Six hundred words was really hard to work with. So much to say, so little space on the page.

Over the years, I learned to love the beauty of short assignments. Most times, they reduced any overwhelm. They cancelled out writer's block.

I use short assignments to survive writing books. I break my books into small sections, most often three acts. Since it's impossible to keep THE BOOK as a whole in my head, working on each act individually keeps overwhelm at bay.

Short Assignments Show the Pathway Through
My current novel-in-progress is called Breathing Room. It's the sequel to Qualities of Light, which was published in October. Breathing Room is a much more difficult story. It's much easier to get overwhelmed.

Three point-of-view main characters rotate by chapter. It's very easy for me to lose track of the individual stories, much less weave them together into a coherent whole.

So I broke the story into three acts.

Working with three acts is the perfect short assignment. You focus only on one third of the book, making that act like a complete book in itself, with a beginning, middle, and end, but you create a sudden new beginning again in the final chapter. In other words, act one seems to take us to a nice settled plateau, but it really ends up raising the stakes. That propels the reader into act two. Get it?

It works beautifully in playwriting. I'm finding it works equally well in novels, memoirs, and other genres of books. I'm also using it on a nonfiction book I'm writing about how to write a book. I use a series of key questions, to keep me within my short assignment of each act:

1. Is the storyline for each character tracking well just within this part of the book?
2. Is the triggering event, what starts each person on their individual journey, exciting and dramatic?
3. Does each person go to some new place during act one?
4. What dramatic event ups the stakes at the end of act one, for each person and the group as a whole?
5. What main threads hold the three stories together? How do they intersect via theme, objects that repeat, places that echo in all three stories?

But it's important to give it all you can. Not hoard the best for later.

To Make a Short Assignment Work, Give It All You Got
I was sitting in the library Sunday afternoon, stuck in the final chapter, when I noticed I was holding back. No wonder my character, Mel, was feeling moody and blah on the page. He wouldn't risk anything, and I didn't want to use my "really great" scenes to propel his story into act two.

Then I asked myself, why was I saving these for later in the book? Within this short assignment of act one, or chapter 18 in particular, I needed to give it all I had.

So I took an idea from later in the book, inserted it in the chapter, and let it up the stakes for Mel. From that, three other ideas came forward. They grew into surprising new scenes, right on the spot. The "saved" idea actually fit much more successfully into act one.

When you work in short assignments, don't hoard the best stuff for later. The present is much more important than the future.

Your Weekly Writing Exercise--Two Options
1. Practice short assignments this week. How can you break THE BOOK into manageable bites?

2. Divide your book project into three acts. Use the questions above to analyze whether each act has enough energy. Then, using your storyboard or outline, see what you can rearrange to up the stakes.

Overreact


O! My wailing heart! My quaking soul!
My wailing, quaking heart-soul!
Now the void of empty voidness opens before me
and is empty
like
my
soul.

O blackness! O darkness! O despair!
The sorrow of fifty billion apocalypses
rises like an army of seventy trillion skeletons,
each carrying a dying child
and weeping.
My soul screams – why?
Why? Why? Why? Why?
It howls despairingly like the despairing ghost of a despairing banshee.
Why? Why? Why? Why? Why?
Why did I forget
to charge my phone?

Friday, January 22, 2010

Starting a Law Firm | Expenses

Okay, okay, I get it. You want to see what it costs to open and run a law firm. At least that is what a lot of the search engine traffic is telling me. And I'm okay with that. One of the scariest things about starting a law firm is the unknown of how you are going to pay the bills every month (particularly the first year).

So, today I'm going to let you into what I pay (approximately) a month for my law firm expenses. These numbers will not include some things you need to think about, like CLEs, bar dues, business license fees, etc., which probably add up to another $1000 to $1500 over the course of the year. Ready? Here we go.
1. $200 - advertising on local TV station website. I honestly did this for the backlinks. I signed a 6 month contract that is up soon. I'll be opting out at that time. Make sure you know where your business is coming from so you know if you are getting your moneys worth.

2. $67 - Unique Article Wizard. This is a search engine optimization tool I use. And that's all I'm going to say about that.

3. $33 - the Keyword Academy. Again, an SEO subscription. If you are interested in this stuff you're going to have to check out my SEO blog - www.lawfirmwebsiteseo.blogspot.com.

4. $97 - backlink solutions. Again, more SEO stuff. I'll be canceling this at the end of the month though. I have more effective things going on.

5. $90 - lawfirms.com subscription. These guys give you a profile, let you post articles, and all of the links are good links. I'm paying for this for the SEO, not for the leads (if any) that it generates.

6. $1,000 - yodle.com Google adwords advertising. These guys put ads for my stuff up on Google that appear in the top bars and sidebars of Google search results. I've written about this before, and the response is mediocre at best. We are tweaking some stuff, though, so hopefully this will pick up. I don't spend this every month, either. This is my budget and I fill up to it every month (usually 5-6 hundred).

7. $8.00 - JIS. Court system tool that let's me see up to the minute court information.

8. $216 - parking. Price of doing business in the big city.

9. $763 - rent. Price of having an office. Though this does include use of conference room, break room, internet, phone, and the office is furnished.

10. $65 - practice insurance. Price of doing business.

11. $137 - Lexis subscription. Don't use it enough to probably justify the cost, but when I need it it's nice to know it's there (free is just to slow and not comprehensive enough for my tastes).

12. $35 - Dell payment for office equipment. Should be paid off in about a year.

13. $500 - business credit card. At this rate the card will be paid off in about 3 months. I was just putting a lot of the above expenses on it to build up a little quick credit history for the business.

14. $95 - cell phone. Iphone with data plan. Maybe I'll talk about my Iphone experience next time (it's been a good one).

15. $100 - debt payment. This is for a startup loan given to me by a family member ($5000 was the loan amount). I plan on increasing payments as business increases. Would like to have it paid off by the end of 2010.
And that's about it. So there isn't too much to it. Adding all of that up get's you monthly law firm expenses of $3,456 and some change. So, this is what I need to make each month before I can even think about taking any money home. This month I made that much by January 12. Some months I make it faster than others.

Have any other specific questions about how to start a law firm? Don't make me guess, let me know. Reply in the comments and I'll do my best to answer your questions.

Related Posts:
Starting a Law Firm | Revenue Doubler Review

Starting a Law Firm | Yodle Online Advertising

Start your novel at least three chapters before the first significant event of the plot


Alan picked up his slice of toast and bit into it thoughtfully. The crescent shape left by his teeth was like a smaller version of the shark bite Julia would suffer next week, but at the moment, Alan knew nothing about that. Wiping the crumbs from the corner of his mouth, he reached for his coffee. As he lifted the mug, the surface of the drink rippled like a deceptively calm ocean which, any moment now, sharks would come leaping out of. He slurped it, completely unaware.
So far, today had been disappointing. The arrival of the post hadn’t brought the parcel he’d been waiting for – the new scuba mask with anti-fog coating which would eventually (although not for some days) save his life. There wasn’t even a postcard from Julia, despite her still, at this point, having enough fingers to write one. He wanted to know what the weather was like out on the west coast before he set off to join her there on Thursday.
Of course, today was Monday, so there was still plenty of time. Maybe a postcard would come tomorrow, or the day after. Until then, reflected Alan, he just had to get through his last few days at work, which promised to be mind-numbingly repetitive and predictable, exactly unlike a shark attack.

Wednesday, January 20, 2010

Write in impenetrable dialect


Wha’ an’ ha’ summit oder t’ nessle, blothen. An’ thar fudur hibitza an’took! Fla booter ’eth snine? Naggle ta, po’ o’ lo’ sho’. An tho’? An tho’ fladabble.
‘Gisae tha’ fun’dut?’ hir giffled.
‘Asai ha’ tooter!’ Ai tankled.
Haba greathen thei’ pulten, asa lanwag ba’ cracket an’ waggle. Wha’ tae boleg ah video recorder fae t’ sanner an’ video recorder ben.
‘Wha’ tae boleg ah video recorder?’ hettled ai, gravenish.
‘Gisae ha’ tooter,’ cam spalber eth.

Sunday, January 17, 2010

Pacing through Paragraphs

Imagine standing in a forest. This photo is from our family trip to see the California redwoods. Magnificent doesn't even describe them. Each is so different. They are naturally unique.

A writer's job is to bring out that kind of uniqueness in her or his own work. This comes from several arenas: content, meaning, voice, and pacing being a few.

Judith Hendin, PhD, author of the excellent book The Self behind the Symptom: Accessing the Healing Gold of Shadow Voices, asked me to help her with the editing of her latest revision. I'm a big fan of Judith's work, and her writing, so I was glad for the chance. I first looked at her material in terms of content, meaning, voice, and pacing. Judith's content is strong--she knows her material and she communicates her points very well. In earlier drafts, we worked together to add meaning to some of the examples she uses. It wasn't hard to adjust or add a sentence here and there to make the example more universal for the reader. Voice is already present; she uses interesting words and ideas and makes them her own.

Our last and biggest challenge was pacing. I suggested many pacing changes on her final draft last month, and when I returned it to her, she emailed me with a very good question. "I have just finished incorporating your edits," she wrote. "They were wonderful, so clear and helpful. I greatly appreciate that you read the entire manuscript. Can I ask you one question? In a number of places, you suggested making a new paragraph. I love the effect. Can you articulate how I can think about that in future writing? You know me, I love to learn."

I asked her if I could use her excellent question as a launch for this week's writing exercise, and she graciously agreed. I hope you'll check out Judith's new book at her website.

Paragraphs--How They Create Pacing
When I first started working professionally as an editor, I had good instincts about pacing. From being a passionate reader and a fairly experienced writer, I knew intuitively when a page bogged down from too-slow flow, when it moved too fast for a reader to keep up. I saw a few ways to correct the pace mechanically. Here are some easy ones:

1. Change sentence lengths. When you want a tenser, faster pace, use short sentences.
2. Change word choice. Use short words to get faster pace, longer words to slow things down.
3. Add in more description when you want the reader to linger or absorb more emotion.
4. Use dialogue to speed things up.
5. Use dialogue to reveal character and heighten emotional tension between people.

After a few years of working intensively with these basic pacing tools, I began to notice paragraphs.

A really good editor is the best training a writer can have, in my experience. For eighteen years, I worked with a team of really good editors at a small press in the Midwest. One of them was savvy about paragraphs and began training the rest of us. Here's what I learned.

Most writers are ridiculously unconscious about paragraph length. We find a rhythm, a pulse that feels good, and we repeat it. Over and over. For instance, five line paragraphs. In many manuscripts, page after page of five-line (or four- or three-line) paragraphs are unconsciously churned out from a writer's mind.

Result? Sleepy pace. No matter what excitement is happening, the same old stuff creates a sleepy rhythm. Imagine a symphony orchestra playing the same phrase for three hours. You get the feeling of drone? The visual rhythm of white space and text on a page imprints on a reader's mind and creates a strong effect that can overshadow the actual meaning of the writing.

Remedy? Vary your paragraph length. Break 'em up. A lot!

Breaking Up with Meaning
How do you to start breaking up your sleepy rhythms?

First, print out a chapter of your work. Lay the pages on the table. Squint at them. Study the patterns of white space and text. Do you see any similar sections? Now, be ruthless. Go in and change them, make them long here, short here. Five lines here, two here, seven there.

But break up your paragraphs consciously, designing it for the effect you want from your words. Short paragraphs, such as one liners, will have the effect of a tiny stop sign in the middle of your page. The reader will take notice. So choose well.

Let's take this quote from writer John Fowles, mess up the paragraphs a bit, and see what difference it makes in the writing.

Original

You have to distinguish two kinds of writing: most important is first-draft writing, which to an extraordinary degree is an intuitive thing—you never quite know when you sit down whether it’s going to come or not, and you get all kinds of good ideas from nowhere. They just come between one line and the next.


Changed for Different Effect

You have to distinguish two kinds of writing: most important is first-draft writing, which to an extraordinary degree is an intuitive thing—you never quite know when you sit down whether it’s going to come or not, and you get all kinds of good ideas from nowhere.

They just come between one line and the next.


Doesn't make it better, perhaps. Who am I to argue with John Fowles's placement of his paragraphs? But it changes the effect. The singled-out sentence, the new paragraph, becomes more emphatic. The reader pauses longer on this one, digests it differently.

This Week's Writing Exercise
Try two things this week, using two pages of your own writing.

1. Print out the pages and use the squint test--see where you've fallen into unconscious rhythms in your writing.

2. Mess up a few paragraphs. See what effect you get, what different pacing happens, what tension and interest heightens.

Saturday, January 16, 2010

Writing a Book? Here's a Workshop to Help You Structure It

I'm opening my book-writing weekly workshops to new writers, so consider joining me for the next six-week session, starting February 1. We meet on Monday afternoons, 1:30-4:30 p.m., at a wonderful writing school in Tarrytown, NY.

The six-week course is $355 and you'll get a lot from it. Past attendees have said, "This launched me to really complete my book," "Finally, I understand what my book is about," "I loved the structuring exercises, especially storyboarding, that we learned and practiced in class," "Best writing workshop I've ever taken, bar none."

I open my six-week classes to new writers twice a year, in winter/spring and fall, so take advantage of this offer if you're in the Hudson Valley area. Easy access via train line.

See more by visiting the Hudson Valley Writers' Center website and search for "How to Plan, Write, and Develop a Book." Or call the Writers' Center to register: 914-332-5953. Or email them at info@writerscenter.org.

Hope to see you there!

Friday, January 15, 2010

Starting a Law Firm | Are There Too Many Law Students?

I read a lot of blogs. I read about business, I read about marketing, I read about criminal defense, and I read about starting a law firm (yes, there others out there!!). I was going through my reader today when I stumbled onto a post that cited an article discussing the number of law school graduates compared to the number of jobs. It got me thinking about your chances of success out there.

These are the numbers, in a nutshell. 30,000 expected open jobs a year, and 45,000 graduates. Makes it look like we are about 33% overboard when it comes to churning out law school graduates (if my math is wrong, sorry - the point is there's a big difference). This means that right now when you enter law school there is a 1 in 3 chance that there won't be a job out there for you. And, with the shift in business model that is sure to happen, those numbers could become even higher.

And there's a catch 22 for all the law schools out there. They know a lot of the new students coming in aren't going to be able to find a job, but they also know those students' loan checks are just as good as the students at the top of the class. The problem I see with it is the lack of full disclosure to entering law students concerning the harsh reality they may face when the graduate.

I know because I was there recently enough to remember. I graduated from law school in 2005 from the University of Kansas. At that time there were a lot of on campus interviews going on. About the top 30 of our class (of 250) had jobs lined up paying a ton of money (I almost said great jobs but then remembered what the jobs actually entailed - great paying, yes, great job, no). The rest of us were slugging it out trying to find anything we could. I think that remains the case today.

I don't think very many people come here that are entering law school, though if you are curious as to how to start a law firm going in you might, but just in case, I thought I'd let you know the truth about law school. There are opportunities out there. You can be great even if you aren't in the top 25 of the class. But it's tough. And nobody's going to give you anything. You have to earn it.

Related Posts:
Starting a Law Firm | Sometimes You Have to Want it More

Starting a Law Firm | Does the Economy Matter?

Friday, January 8, 2010

Starting a Law Firm | Don't be Afraid to do What's Best for You

As you know, the point of this blog, How to Start a Law Firm, is to help you open up your own successful law firm. To do that, sometimes I have to talk about things and say things that other people aren't going to like. This might just be one of those times.

Before I get too far along though, I want to point out that I am only criticizing the older generations of attorney (and probably some newer attorneys too) in this one area of being a lawyer, which is marketing. I rely heavily on people with a lot more experience than me for a lot of things, and I really appreciate it. In this area, however, I simply disagree with a lot of what they have to say.

Just because someone doesn't like what you are doing or doesn't think it's fair to them doesn't mean you shouldn't be doing it.

There, lesson over. Talk to you next week. Oh, you want a little more than that? Okay.

As I've started my law firm I've done some out of the box marketing ideas (the links will be below). I've also dived head first into the internet marketing game. This means creating several blogs covering my practice areas, creating this blog, and creating several websites. The point is for people to find me on the internet. And people do (you did). But some people don't like it, mostly because it's a direct threat to them. And people won't like what you're doing either.

My advice - don't be a jerk, but if it's legal (you aren't stealing from anyone) and it's professional (you aren't violating any ethical rules) I'd kindly tell them to mind their own business.

For example, I do some traffic ticket defense. I made a blog and started talking about all the things traffic attorneys do to beat tickets. I talked about the anatomy of a ticket. And, of course, I talked about why it was so important to hire a traffic attorney to help you.

And I started climbing Google. And I started getting phone calls. And my website started climbing Google (because I linked to it from my blog). And I started getting more phone calls.

And then I got a phone call from another traffic attorney in the area. He asked me what I was doing telling everyone all of our secrets. And I told him. First, I'm trying to show people I know what I'm talking about. Second, I'm trying to show people it's just complicated enough and time consuming enough that it's worth it to hire me. He didn't agree. I told him thanks for the call, hung up, and wrote another post. He hasn't called me back.

The point? Just because someone doesn't like what you are doing, particularly from a marketing standpoint, doesn't mean you should stop doing it. The other attorneys out there are your colleagues, but they are also your competitors. The more things you can do to differentiate yourself from them, the better.

In the end, they can do everything your doing. Bottom line? Most people are either too intimidated to jump in and learn internet marketing or too lazy to put in the time necessary to see good results.

Anyone reading having any experiences with people badmouthing your unique (or cutting edge) marketing or other practice efforts? Let's hear about it.

Related Posts:
Starting a Law Firm | Out of the Box Marketing

Starting a Law Firm | Marketing

Monday, January 4, 2010

Quotes to Inspire Writers


A writing friend, Jean Sands, author of the newly released book of poems, Gandy Dancing, sent round a lovely collection of quotes from writers and others to inspire us as we begin our new year. Jean gave me permission to share them.
(Check out her new poetry book at www.antrimhousebooks.com)

This week's writing exercise is to choose one of the quotes below and write for 15-20 minutes about what it means to you. If you're writing a novel, have one of your characters discuss it or think about it.




Quotes to Inspire Writers

“Out of the artist’s imagination, as out of nature’s inexhaustible well, pours one thing after another. The artist composes, writes or paints just as he dreams, seizing whatever swims close to his net.” John Gardner

“The novelist’s imagination has a power of its own. It does not merely invent, it perceives. It intensifies, therefore it gives power, extra importance, greater truth, and greater inner reality to what well may be ordinary and everyday things.” Elizabeth Bowen

“Before you begin to write a sentence, imagine the scene you want to paint with your words. Imagine that you are the character and feel what the character feels. Smell what the character smells, and hear with that character’s ears. For an instant, before you begin to write, see and feel what you want the reader to see and feel.” Othello Bach

“Poetic value is an intrinsic value. It is not the value of knowledge. It is not the value of faith. It is the value of the imagination.” Wallace Stevens

“The truth seems to be that we live in concepts of the imagination before the reason has established them. If this is true, then reason is simply the methodizer of the imagination.” Wallace Stevens

“In literature, you know only what you imagine.” Carlos Fuentes

“You put yourself apart from yourself, and you enter the imaginary world.” Andrew Lytle

“The realm where the narrative you are working with becomes true and alive for you.” Madison Smartt Bell

“The composition of fiction can, at least theoretically, be broken into two stages. First, and most important, comes imagination. Next is rendering. Imagination is no more or less than a highly structured form of daydreaming. Daydreaming is fun, a form of play. Once the people, the places, the events you are imagining become fully present to your senses, then it’s time for rendering. . . . to express your vision in language.” Madison Smartt Bell

“I do find something distressingly amoral in the very nature of film and TV—possibly because the photographic image denies the spectator virtually all use of his own imaginative powers. Whereas reading requires a constant use of the reader’s imagination.” John Fowles

“The artist’s imagination, or the world it builds, is the laboratory of the unexperienced, both the heroic and the unspeakable.” John Gardner

“It [imagination] is the one thing beside honesty that a good writer must have. The more he learns from experience the more truly he can imagine. If he gets so he can imagine truly enough people will think the things he relates all really happened and that he is just reporting.” Ernest Hemingway

“The real man, the imagination.” William Blake

“There is something in the nature of nature, in its presentness, its seeming transience, its creative ferment and hidden potential, that corresponds very closely with the wild, or green man, in our psyches.” John Fowles

“The writer’s sole authority is his imagination. He works out in his imagination what would happen and why, acting out every part himself, making his characters say what he would say himself if he were a young second-generation Italian, then an old Irish policeman, and so on. When the writer accepts unquestioningly someone else’s formulation of how and why people behave, he is not thinking but dramatizing some other man’s theory: that of Freud, Adler, Laing, or whomever. Needless to say, one may make some theory of motivation one’s premise—an idea to be tested. But the final judgment must come from the writer’s imagination.” John Gardner

“A strong imagination makes characters do what they would do in real life. A subtler work of the imagination—a subtler way in which the writing of fiction is a morally serious mode of thought—is symbolic association.” John Gardner

“The bad writer may not intend to manipulate; he simply does not know what his characters would do because he has not been watching them closely enough in his mind’s eye—has not been catching the subtle emotional signals that, for the more careful writer, show where the action must go next.” John Gardner

“The imagination sees with the eyes of the spirit; the maker, finished with his making, must then see what he has done, like the reader, with corporeal eyes.” Guy Davenport

“Romantic theory: the imagination, wellspring of compassion, is an innate faculty but one which requires exercise and training.” John Gardner

“The intellect has withdrawn its watchers from the gates, and the ideas rush in pell-mell, and only then does [the creative mind] review and inspect the multitude.” Schiller

“Ridiculous little parakeet faced woman; but not quite sufficiently ridiculous. I kept wishing for superlatives; could not get the illusion to flap its wings.” Virginia Woolf

“I began the making up of scenes—unconsciously: saying phrases to myself; and so, for a week, I’ve sat here, staring at the typewriter and speaking aloud phrases of The Pargiters.” Virginia Woolf

“Elvira and George, or John, talking in her room. I’m still miles outside them, but I think I got into the right tone of voice this morning.” Virginia Woolf

“A novel, as we say, opens a new world to the imagination.” Percy Lubbock

“All literary and dramatic enjoyment, whether of nursery tales in childhood or of moving pictures later on or of ‘great literature,’ appears to involve to some degree the reader’s imaginative identification of himself with the roles portrayed and his projection of himself into the situations described in the story. (At what age does the capacity for imaginative identification of oneself with the roles portrayed in a story begin? The writer would suggest, on the basis of very limited observation, that it begins around the age of two or earlier. An interesting test case is to read the story of the Three Bears to a very small child to see when he begins to identify himself with Baby Bear.)” S.I. Hayakawa

“The first conception of the work needs intuition and imagination more than the craftsman’s toolbox, and so does the final consummation.” Madison Smartt Bell

“The landscape that opens before the critic is whole and single; it has passed through an imagination, it has shed its irrelevancy and is compact with its own meaning. Such is the world of the book.” Percy Lubbock

“Safety is a crime writers should never commit unless they are after tenure or praise.” Pat Conroy

“Don Quixote does not invite us into ‘reality’ but into an act of the imagination where all things are real.” Carlos Fuentes

“If the writing is any good, it struggles free of you, and the feeling of being inside it just as it moves away is so brief; a sensual visitation, the brush of His hand.” Jayne Anne Phillips

“Throughout time great writers have always been able to transpose themselves imaginatively into not just the racial other, but the sexual other and also into other historical periods.” Philip Gerard

“I think you will agree that the good lasting stuff comes out of one individual’s imagination and sensitivity to and comprehension of the suffering of Everyman, Anyman, not out of the memory of his own grief.” William Faulkner - written in a letter to Richard Wright

Sunday, January 3, 2010

New Year's Resolutions for Writers--What Do You Want for Your Creativity This Year?

Traditionally, at this time of year, I like to set some goals for my writing. Winter, when things are stripped bare, makes it easier to see what I really want from my creative life.

I found inspiration this week from teacher and writer Emily Hanlon, creator of The Fiction Writer's Journey and Creative Soul Works. Visit her website at www.emilyhanlon.com. Emily sent out these wonderful new year's resolutions for writers. They also fueled this week's writing exercise.

Emily's resolutions are very inspiring because they locate the adventure and joy of writing rather than the production of pages or books or published articles. Her resolutions include (and as she notes, these are in no particular order):

1. I write for the passion and adventure of the journey.
2. Writing comes from my heart and the fire in the belly.
3. Writing is a craft. Craft supports writing, it does not define it.
4. I love my first draft writing for its fertility and uncovered gems.
5. I welcome the unexpected in my writing.
6. I will not think about being published until the piece is finished.
7. I go where my imagination takes me.
8. I will set up a writing schedule that supports, not defeats, my writing. Discipline is a necessary part of being a writer, but I will not use failure to keep to my schedule as a reason to give up.
9. I will write the story that is gestating within me – even if it scares me or makes me think I am losing my mind.
10. When I begin a new piece, I will begin without thinking, without planning.

How often do New Year's resolutions focus on the qualities of the writing experience, not the results? It's very refreshing. And accurate to my own experience. Goals set as qualities are much more likely to manifest. They make it easier to enjoy your writing journey.

They also tend to create better writing. Why?

Goals That Loosen Us Up--Rather Than Put Us in a Box--Work Best
When writers put all of their attention on publishing rather than the creation of something unique that expresses their truths and journey, they tighten inside. It's a great road to writer's block. But when writers put attention on the qualities of their journey, what they want as an experience, it opens them up creatively. Magic happens.

This week's exercise helps you loosen up your writing goals. You'll be crafting a few New Year's resolutions for your creativity. The exercise can be done over a series of days, as you think of something to add to your goal list, or in one session of about 20 minutes. Have pen and paper or your writer's notebook or computer at hand.

This Week's Writing Exercise
Close your eyes, relax, and imagine yourself a year from now. Project yourself into the future.

Focusing on your creative life as a writer, ask yourself:
What qualities are in place with my writing that have come about during 2010?

Maybe you trust the process more, maybe you created good writing habits, maybe you manifested a supportive writing group or partner. Begin to list these qualities, as if you are at the end of the year looking back. List anything that comes to mind, using Emily's ideas above, thinking about what's lacking in your writing life, dreaming some writing dreams, or even polling your writing friends about their goals to get some ideas.

Here are some questions to get you started:
What would you like to feel by the end of 2010 about your writing journey?
What changed with your creativity?
What did you learn--new skills, new habits, new ideas?
What manifested for you?

This exercise is fun, if you let yourself travel forward in time and use the visualization to create a new experience for yourself. It may bring you an unexpectedly fertile new year--your most creative, fulfilling one ever!

Friday, January 1, 2010

How to Start a Law Firm | The Revenue Doubler System

Starting a law firm is not just about practicing law. For me, it is more than helping people who have been charged with crimes. It is more than keeping prosecutors and cops honest. It is a business. I am here to make money. I am here to provide for my family.



The problem is, though, that law school (and college if you are a psychology major like I am) doesn't teach you how to run a business. It doesn't teach you the basics like accounting, marketing, management and the like, and it also doesn't teach you about how to think like a business person.



If you have no idea what I'm talking about, think about how your mind works now that you've been through law school. You analyze problems differently. The world looks different to you. You were taught a new way to gather, process, and analyze information.



You need to teach yourself to do these same things when learning how to start a law firm. You need to think about things like maximizing revenue, your ideal client, appealing to that ideal client, monitoring return on investment, customer experience, and setting up systems so you aren't reinventing the wheel every day.



And although you can do it on your own, there are people out there that can help you. One of the people I've discovered that has helped me tremendously is RJon Robins. He was a law practice management guru for the Florida bar association until he decided to venture out on his own. And he's developed a program call the revenue doubler system that has helped me tremendously with the law practice management and marketing side of things.



Before I go any further, I want to make it clear that I'm not being paid by RJon for any of this. I just use his services and think you all could benefit tremendously from them. His system is full of audio, video, and print resources, and he does a biweekly phone call on a wide range of topics and makes himself available for questions. It has helped me tremendously in building the systems I need to have a successful business and learn how to think like a businessman as well as a Seattle DUI attorney.



So, as you embark on 2010, keep in mind that it's okay to reach out for help. It's important to understand that you are going to have to alter your mindset to become both attorney and business person.



Related Posts:

Starting a Law Firm | Yodle



Starting a Law Firm | Marketing